Bayview Oxwich


Repositioning and rebranding a diverse Gower tourism business


Bayview Oxwich is currently a business of over 90 beachside bungalows and 2 luxury apartments, available as holiday rentals throughout the year.

The business has recently changed hands and the new owners wanted to signal a fresh direction to existing clients and to attract potential new clients. The owners also wanted to position the business in readiness for more tourism offerings which might come on-stream in the future. Importantly, they wanted to erase any possible negative connotations that were implicit in the old name of the business.

We were brought on board to research the context and make recommendations that could be translated through a new brand and its implementation across a range of design requirements. Our response was a name which encapsulates just what the business is all about, a brand identity, a responsive website, signage and recommendations on the use of social media.


What we delivered:
– Brand identity
– Website design
– Design for print
– Signage
– Copywriting
– Photography

Similar clients include:
– Carreg Wen
– Clydey Cottages
– Fairyhill Hotel
– Oldwalls Gower
– The King Arthur Hotel

NB:Design were great to work with. They helped define our new brand positioning and the work they produced was really creative and on brief
— Ellen + Michael, owners of Bayview Oxwich

Photography – Philip Griffiths